What is Search Engine Optimization?
Wikipedia: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Get found on the major search engines: SEO
In this day and age with millions of websites and blogs on the web, it’s not a simple matter of “If you build it, they will come.” It takes a combination good website design and a few other things to get your site to index on the search engines in order to be found in the tops spots for the competitive search terms.
EMarketID can help you with keyword rich content, meta tags, page titles, cross links and sitemaps which will help your site become more search engine friendly, resulting in higher indexing on the engines and more traffic to your site. The goal: more localized, targeted traffic from your searching potential clients and customers. It doesnt happen overnight but it is worth every effort to make sure your website or blog has the content people and search engine bots are looking for when entering a search query for your services and products.
There are also paid strategies that assure you that your site will come up under the search terms relating to your business, location, specialty, or product. EmarketID will consult with you on the many options you may have for internet marketing campaigns and social media marketing campaigns in the pay-per-click or Google adword arena, working within your budget and carefully tracking your ROI.
Contact us at EMarketID to find out how focusing on your websites search engine optimization can get you found and increase the traffic and sales in your small business.