What is a brand?
Wikipedia: A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Branding began as a way to tell one person’s cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
Marqueor make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
Branding should be consistent.
Branding involves consistency, commitment, and follow thru in using the marketing concept designed for your business or product. This starts with your logo! Your logo should be present and consistent on every piece of material (digital, print, product or package) that represents your business.
The mission of EMarketID when it comes to providing small business branding services is to be sure you are happy with the look and feel of your marketing concept, logo, website, print marketing materials, etc. and that they are cohesive and memorable enough to present your company or business as a recognizable brand. We want your brand to be able to grow with you and offer the flexibility you may need in the growth of your service or product offerings. We want to make sure that the concept “fits” you and your business as is an accurate representation of what you provide.
EMarketID offers small business branding packages that include:
- Logo Design
- 5-page Website Design
- Social Media Set Up
- Business Card Design (3 per)
- One Promotional Marketing Piece Design (i.e. postcard, brochure, flyer, poster, etc.)
- Basic Search Engine Submission
- Brand Marketing Consultation
VISIT OUR BRANDING PACKAGE PORTFOLIO TO SEE SOME OF THE PROJECTS WE HAVE COMPLETED.